My First Pot of Gold

American business handbook for Chinese immigrants

Finding "Gold" in America

Do you want to start a business, but feel overwhelmed about learning new customs and business styles in America?

My First Pot of Gold is a complete bilingual guide for immigrant entrepreneurs to help you find “gold” in America. Covering such topics as business planning, marketing, business regulations, capital and management, this book will teach you how to overcome many common mistakes and provide you with the tools to launch and grow a successful business.

No matter where you come from, in the United States you have the opportunity to start your own business. Still, achieving success is not that easy. Although all entrepreneurs face the same challenges in growing their business, immigrant entrepreneurs face additional obstacles of learning new customs and business styles in their new country.

In this book you will learn how to:

Navigate through American business regulations
Develop a winning business plan
Find money for your business and apply for a loan
Protect your business from legal and financial risks
Research your market and create an effective marketing plan
Setup a system to manage your business finances
Avoid common mistakes that many immigrant entrepreneurs make

This handbook features case studies of entrepreneurs facing many common problems. Within the chapters, you will learn how to prevent those problems and how to lay the foundation for a successful business. This book also highlights real stories of Chinese entrepreneurs who have achieved success in America.

Plus, My First Pot of Gold includes a business plan template so you can get started on your business idea right away and additional resources where you can find business assistance in your local community. With all this, you will have the confidence to open a successful business!

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IN THE PRESS

中文

“

A lot of Chinese immigrant entrepreneurs say, 'I can get this (product) so cheap in China, I can make a profit automatically,' " she said. "Or they think of marketing only as ads on TV. I try to explain that it's a whole package including image, treating the customer right, and customer service.

San Francisco Chronicle

My First Pot Of Gold

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In The Press

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中文

Book Details:
Paperback: 521 pages
Author: Karina Wong
Publisher: Pachira Enterprises (July 25, 2006)
Category: Small Business/Reference
Language: English & Chinese
Pages: 535
ISBN: 0-9778469-0-3
Library of Congress Control Number: 2006901641
Product Dimensions: 9.0 x 6.5 x 1.5 inches

Table of content

Sample Pages

Sample business plan template

My First Pot of Gold

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BIO

中文

From a family business to a large corporation to a community nonprofit, Karina Wong's diverse experiences provide her with an insightful perspective on the challenges that entrepreneurs face.

Ms. Wong started her career as an investment banker at JPMorgan Chase advising Fortune 500 businesses in corporate finance. Although the job was lucrative and the work challenging, she felt that something was missing. She realized that she wanted to do something for the community.

After a brief stint in the private sector, Ms. Wong decided to leave the security of her job and focus on starting a career in the community development. Luckily after a few months, she found a perfect fit in the position as Director of Business Outreach Center for Chinatown Manpower Project. Not only could she use her business background, she would be able to draw upon her personal experiences. Born and raised in the Chicago area, Ms. Wong worked in her familys restaurant business and witnessed first hand the struggles that her immigrant parents faced. Now she had the opportunity to help immigrant families like her own make better lives for themselves.

In her role as the Director of the Business Outreach Center, she developed and managed programs to encourage the growth of businesses in the local Chinese immigrant communities. She also taught classes and seminars that helped these immigrants understand American business practices, gain access to capital and navigate the regulatory landscape. Through teaching, she realized that there were very little resources for Chinese immigrants to help them understand the American business concepts. This prompted her to begin writing a book for Chinese immigrant entrepreneurs highlighting the common obstacles that they face in the United States.

From the beginning, she approached her job at Chinatown Manpower Project with enthusiasm because she completely believed in the mission of the organization. She saw the hopes and aspirations of her family reflected in each of the clients that she worked with. Her efforts have been recognized and she was awarded an Outstanding Citizen award by the New York City Council. Her commitment to the local community continues today through her volunteer efforts.

Ms. Wong earned a B.S in Business and a B.A. in Spanish from Indiana University. She also has a MSc International Development from the London School of Economics.

My First Pot of Gold

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Bio